Susan Smith Ellis

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Most Creative People 2010

Susan Smith Ellis

Board Member

Red

When she was CEO of the (RED) product campaign, Susan Smith Ellis led the venture to increase sales from $18 million to $180 million. She's now on the board of Grass Roots Soccer, and The Friends of the Fight Against AIDS, Tuberculosis and Malaria.

Susan Smith Ellis On The Web

Stories about Susan Smith Ellis

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Susan Smith Ellis, the former CEO of (RED), went from a top ad agency to a different sort of marketing job: Getting people to buy products that also give back.

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Summer Reading Picks From Dan Pink, Seth Godin, Eliot Spitzer, and More

How (RED) CEO Susan Smith Ellis Tapped Damien Hirst to Raise Millions for Africa

Impact

This app rewards commuters for choosing public transit, biking, car sharing, or walking over driving

The conscious consumerism movement is stalling—and I know why

There’s now a chatbot to give refugees instant legal aid

Creativity

This podcaster wants to catch you up on the news on your ride home, no matter what you’re into

One horny Netflix tweet and we’ve officially hit peak Brand Twitter

How a bonkers horror indie about a murderous red dress became a clever satire of consumerism

Co.Design

Is it possible to draw the internet? This 22-year-old illustrator gets close

The first algae-based ink is derived from spirulina instead of petrochemicals

New York City has chosen this trash can of the future

Work Life

Why it matters that female M.D.’s aren’t called “doctor” as often

We asked a sleep expert to analyze the presidential candidates’ sleep habits

These 5 popular productivity tools have hidden risks