Susan Smith Ellis

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Most Creative People 2010

Susan Smith Ellis

Board Member

Red

When she was CEO of the (RED) product campaign, Susan Smith Ellis led the venture to increase sales from $18 million to $180 million. She's now on the board of Grass Roots Soccer, and The Friends of the Fight Against AIDS, Tuberculosis and Malaria.

Susan Smith Ellis On The Web

Stories about Susan Smith Ellis

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Susan Smith Ellis, the former CEO of (RED), went from a top ad agency to a different sort of marketing job: Getting people to buy products that also give back.

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Summer Reading Picks From Dan Pink, Seth Godin, Eliot Spitzer, and More

How (RED) CEO Susan Smith Ellis Tapped Damien Hirst to Raise Millions for Africa

Impact

The world’s largest rooftop farm will open soon in Paris

Why we need better, bigger data to help combat food waste

Why this Google product manager left to work on criminal justice reform

Creativity

It’s tempting to compare HBO’s ‘Righteous Gemstones’ and ‘Succession,’ so let’s do it

How celebrity shout-out startup Cameo is trying to turn its 15 minutes into full-fledged stardom

Here are some real (and unreal) problems Trump has somehow blamed on the ‘Fake News Media’

Co.Design

Would you dare fly with this $30,000 heirloom roller bag?

These Starbucks, Coca-Cola, and Domino’s logo mash-ups will break your brain

Infographic: What is America’s most hated sandwich?

Work Life

These are the 3 potential pitfalls of managing up

This is what many B2B companies are doing wrong when they build products

3 ways to train yourself to be more empathetic (and less biased)