Susan Smith Ellis

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Most Creative People 2010

Susan Smith Ellis

Board Member

Red

When she was CEO of the (RED) product campaign, Susan Smith Ellis led the venture to increase sales from $18 million to $180 million. She's now on the board of Grass Roots Soccer, and The Friends of the Fight Against AIDS, Tuberculosis and Malaria.

Susan Smith Ellis On The Web

Stories about Susan Smith Ellis

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Susan Smith Ellis, the former CEO of (RED), went from a top ad agency to a different sort of marketing job: Getting people to buy products that also give back.

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Summer Reading Picks From Dan Pink, Seth Godin, Eliot Spitzer, and More

How (RED) CEO Susan Smith Ellis Tapped Damien Hirst to Raise Millions for Africa

Impact

Manhattan’s famous digital clock is now counting down to climate disaster

Shifting to plant-based plastic is a start—but it can’t be the only solution to plastic waste

The insidious ways building private prisons creates more prisoners

News

How to watch the 2020 Emmy Awards on ABC live without cable

16 years later, we failed to take Oprah’s “You get a car!” moment to heart

RIP RBG: Ruth Bader Ginsburg dies at 87

Co.Design

This library looks like a giant game of Scrabble

Returns are bad for the environment. Pottery Barn wants to do something about it

The world’s most unconventional use of business cards

Work Life

This one counterintuitive practice could help you get more done

The YA novel ‘K-Pop Confidential’ infiltrates the idol factory behind the global phenomenon

This one unconscious reaction may be holding women back at work