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Susan Shen
Most Creative People

Susan Shen

president, Nisiss

Most Creative People

Susan Shen is president of the Guangzhou-based fashion label Nisiss, made for China's growing class of middle-class and high-income women. Nisiss doesn't advertise, instead cultivating word of mouth through a VIP program where the brand invites professional women to attend private fashion shows for the chance to purchase limited-edition designs.

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