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Stacy O'Connor
Most Creative People 2014

Stacy O'Connor

Director Product Design, Hot Wheels

For turning rubber bands and cardboard into high-octane fun
Most Creative People

Stacy O'Connor leads a team of creatives at Hot Wheels who scrape together whimsical racetracks--in which die-cast cars might fly past dinosaurs only to slam-dunk through a basketball hoop--from little more than cardboard, tape, and glorified rubber bands. These are prototypes, of course, though none of their final Hot Wheels products rely too heavily on high-tech electronics anyway. Product design and toy invention started early for O'Conner, the daughter of an at-home inventor and sci-fi aficianado who made her see that sometimes an empty refrigerator box and your own imagination are better than any toy you can buy.

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