Sophia Lindholm's career in online advertising began at OgilvyOne in Stockholm. In 2005, she joined creative hot shop agency B Reel, an integrated production company with offices all over the world.
For the last seven years she has been working as an art director at Forsman & Bodenfors in Sweden. The Big Won Report 2013 ranked the agency no. 10 Top Agency worldwide, and no. 2 Top Digital Agency worldwide.
Among the accounts Sophia has worked on over the years are Volvo Cars, IKEA, Thomas Cook and Volvo Trucks. Her work has been awarded a Grand Prix in Cannes, Grand Prix in Eurobest, Gold in One Show, Gold in Art Directors Club, and Gold in Epica.
On top of creatively managing her clients above she is also responsible for turning Forsman & Bodenfors' Norwegian office digital.
She strongly believes that the advertising industry needs to be more about entertainment. That we now, more than ever, need to come up with content that people want to watch or interact with. Her recently awarded piece The Epic Split and The Live Test series (for Volvo Trucks) shows just that, taking a traditional business-to-business brand and making it interesting for a broader target audience.
Sophia has vast experience in various advertising juries, including The One Show, Clio, and Eurobest.