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Sonal Gupta[Photo by: Melissa Hribar]
Most Creative People

Sonal Gupta

Cofounder, Rank & Style

Most Creative People

Sonal Gupta, along with cofounders Pooja Badlani and Sarika Doshi, realized that other women face an online e-valanche of information about consumer beauty and fashion products. In April 2013 they launched a platform that uses an algorithm--based on blogger buzz, editor input, and user reviews--to compile lists of the 10 best items in any given trend category. Rank & Style is syndicating its content to a growing group of style-minded sites including Lucky magazine, Bloomingdale's, and Refinery29, which, in turn, can create in-house lists.

Sonal Gupta On The Web
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