Shimrit Perkol-Finkel, a marine biologist who grew up swimming and diving, created ECOncrete with her cofounder Dr. Ido Sella to protect and rejuvenate coastlines and marine life. The cost-effective and low-carbon bio-enhanced concrete imitates the composition of rock and coral formations and stimulates marine life and functions as an alternative to standard concrete. The company also builds tide pools that retain water during low tide, creating miniature ecosystems commonly found in rocky coastal zones, but not in modern ports and urban waterfront projects. This year, her company revived the port of Rotterdam—in six month. Evidence of ecosystem renewal such as increased biodiversity and marine life has already been seen. Additionally ECOncrete tide pools were installed in New York’s Brooklyn Bridge Park, creating more hospitable habitats for algae, crabs, oysters, and other marine life.