Sheryl Sandberg

Sheryl Sandberg became Facebook’s COO in 2008, and since then she has turned the social media giant into an advertising powerhouse by focusing on creativity and technology. In 2016, Facebook’s 1.8 billion users generated more than $26 billion in revenue, with 80% of that coming from mobile ads. Sandberg has helped make Facebook ads more targeted and enticing to users, and has also spearheaded efforts to make it easier for advertisers to create, test, and share more engaging content through the Creative Hub platform.