advertisement
Shaquille O'Neal

1. Your interviewer is very late.

Randy Pench/Sacramento Bee/MCT/Alamy

Most Creative People 2012

Shaquille O'Neal

Analyst, NBA

How to manage a celebrity's brand

Shaquille O'Neal, one of the greatest basketball players of all time, is also a powerhouse one-man brand: TV and movie star, investor, pitchman, and host of the Emmy-award winning Inside the NBA.

Read More
advertisement
advertisement

Stories about Shaquille O'Neal

advertisement
advertisement