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Scott Howe
Most Creative People 2014

Scott Howe

CEO, president, Acxiom

For letting consumers see their own data
Most Creative People

Scott Howe, a former executive at Microsoft, is shaking up one of the most notoriously secretive and voracious data outfits outside of the the NSA. Not long after taking the helm at Acxiom in 2011, he called for the creation of a consumer portal--the industry's first--to give customers a look behind the curtain. The site, AboutTheData, shows consumers some of the data that Acxiom collects on them for marketers and gives people the option of opting out or correcting their information for more targeted ads.

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