For hearing the deaf community
Sarah Snow is the director of audience development as Widso. She was previously the community manager at video-messaging app Glide, where she interacts with and creates video content for the company's users. She spearheaded the company’s efforts to serve and work with the deaf community, which has embraced the app as a more natural way to communicate in sign language, their first language, than text messaging. Before joining Glide at the age of 19, Snow—who was born in the U.S. and moved to Israel with her family at age 10—worked in the oncology ward of an Israeli hospital, assisting patients and nurses and, most importantly, listening to people’s stories. Feedback Snow collected from Glide's deaf users has led to thoughtful new features in the app, like the ability to disable a function that degrades video quality if the user has a weak Internet connection. In 2015, she launched a social media campaign titled #WithCaptions, in which she asked YouTube creators to caption all their future videos.