Sarah Robb O'Hagan

Most Creative People 2012

Sarah Robb O'Hagan

CEO, Flywheel Sports

How to redefine a flagging brand

The Most Creative People in business 2012

Sarah Robb O'Hagan became CEO of Flywheel Sports in 2016. Previously, she was president of the luxe gym chain Equinox. During her time at Gatorade, O'Hagan masterminded the comeback of the brand that eighty-sixed traditional TV ads and invested in keeping the athletes on the field hydrated and performing at optimal levels, instead.

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The CEO Of Flywheel Sports Wants You To Celebrate Your Failures

Sarah Robb O’Hagan’s book is as extreme as her company’s workouts.

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