Meet Sarah Robb O'Hagan, one of Fast Company's 100 Most Creative People 2012

How to redefine a flagging brand

Sarah Robb O'Hagan became CEO of Flywheel Sports in 2016. Previously, she was president of the luxe gym chain Equinox. During her time at Gatorade, O'Hagan masterminded the comeback of the brand that eighty-sixed traditional TV ads and invested in keeping the athletes on the field hydrated and performing at optimal levels, instead.

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Innovation By Design

Sarah Robb O'Hagan

CEO, Flywheel Sports

Stories about Sarah Robb O'Hagan

The CEO Of Flywheel Sports Wants You To Celebrate Your Failures

Sarah Robb O’Hagan’s book is as extreme as her company’s workouts.

4 Strategies For Winning Over Innovation Naysayers

Soren Kaplan, the author of Leapfrogging, provides four questions to ask when faced with those putting a drag on innovation.

Impact

The U.K. just used more renewables than fossil fuels for the first time since the Industrial Revolution

The states with the oldest and youngest business owners

Apple’s iPhone recycling robot can take apart 200 iPhones an hour—can it dismantle the company’s footprint?

Creativity

The fake video of Trump gunning down journalists isn’t the problem—Trump’s rhetoric is

Here’s how the unforgettable bee scene in ‘The Righteous Gemstones’ finale came together

The hicks, skids, and jocks of ‘Letterkenny’ are back—on Hulu—and it’s time to join them

Co.Design

These algae tiles can turn any building into a pollution-scrubbing machine

Now you can wear a melting glacier

Robots have skin now. This is fine

Work Life

How to tap into your employees’ hidden talents

We need to stop seeing laziness as a bad thing. Here’s why

8 CEOs on their mindfulness practices