Meet Sarah Robb O'Hagan, one of Fast Company's 100 Most Creative People 2012

How to redefine a flagging brand

Sarah Robb O'Hagan became CEO of Flywheel Sports in 2016. Previously, she was president of the luxe gym chain Equinox. During her time at Gatorade, O'Hagan masterminded the comeback of the brand that eighty-sixed traditional TV ads and invested in keeping the athletes on the field hydrated and performing at optimal levels, instead.

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Innovation By Design

Sarah Robb O'Hagan

CEO, Flywheel Sports

Stories about Sarah Robb O'Hagan

The CEO Of Flywheel Sports Wants You To Celebrate Your Failures

Sarah Robb O’Hagan’s book is as extreme as her company’s workouts.

4 Strategies For Winning Over Innovation Naysayers

Soren Kaplan, the author of Leapfrogging, provides four questions to ask when faced with those putting a drag on innovation.

Impact

New York City’s school buses will now be automatically routed and tracked using Via’s algorithm

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This tech company says offsets aren’t enough—it’s time to pay for negative emissions

Creativity

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The Museum of Ice Cream is returning to New York City with a permanent location

Kanye’s ‘Star Wars’-themed homeless shelter could get the Death Star treatment

Co.Design

The cult scent brand Diptyque is reviving a centuries-old way of wearing perfume

Researchers confirm that your selfies make you look like an a**hole

When you’re done with this T-shirt, bury it. It turns into worm food in 12 weeks

Work Life

This ‘unproductive’ activity can actually help you get more done

500 interns later, here’s what I learned about transitioning them to employees

Why being nice isn’t always good for your career