Meet Sarah Robb O'Hagan, one of Fast Company's 100 Most Creative People 2012

How to redefine a flagging brand

Sarah Robb O'Hagan became CEO of Flywheel Sports in 2016. Previously, she was president of the luxe gym chain Equinox. During her time at Gatorade, O'Hagan masterminded the comeback of the brand that eighty-sixed traditional TV ads and invested in keeping the athletes on the field hydrated and performing at optimal levels, instead.

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Sarah Robb O'Hagan

CEO, Flywheel Sports

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