For energizing brands
Sally-Ann Dale is an award-winning commercial advertising producer. She joined Droga5, whose clients include Chase, Google, and the White House, as a partner in 2006 when the agency first opened its doors, and has built its production department into an industry-leading group of more than 150 people. During Droga5’s early years, Dale crafted award-winning work that became part of pop culture, such as “Still Free” for Marc Ecko, “Hardchorus” for Puma and “Decoded” for Jay Z with Bing. Most recently as chief creation officer, she’s overseen the production of memorable campaigns for Newcastle Brown Ale, Under Armour, and Android. Following on the heels of the acclaimed “I Will What I Want” video series for Under Armour starring ballerina Misty Copeland and Gisele Bündchen, Dale and colleagues helped Dwayne “The Rock” Johnson create the fitness brand Project Rock in partnership with Under Armour. As part of the effort to present Johnson as a motivational force for men trying to get in shape, Dale’s group developed the Rock Clock, a goal-tracking app that delivers an encouraging video or message from Johnson to the user’s phone every morning. Dale was also the mastermind production head behind Droga5’s project for Android, a touching commercial in which three animated characters (Rock, Paper, and Scissors) forge an unlikely friendship; it aired during the 2016 Oscars and has since been watched more than 7 million times on YouTube. Before Droga5, Dale was head of TV at Saatchi & Saatchi London, and co-director of broadcast production at Publicis in New York.