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Ryan Devlin


Most Creative People 2017

Ryan Devlin

Cofounder and CEO, This Bar Saves Lives

For turning snacks into lifelines

This Bar Saves Lives, which provides essential food aid to NGOs around the world each time a customer purchases one of its premium snack bars, hit 1 million donations in September 2016. Four months later, it had notched 2 million. CEO Ryan Devlin, an actor who founded the company three years ago with fellow actors Ravi Patel and Todd Grinnell (Kristen Bell, Devlin’s former Veronica Mars costar, is a founding partner), has spent the past couple of years persuading stores, including Whole Foods, Target, and Starbucks, to carry his products (some Starbucks employees now wear THIS BARISTA SAVES LIVES pins). A campaign called “This Workplace Saves Lives” has inspired employers such as Google and Linked­In to carry the snacks in company kitchens by offering quarterly tracking for their internal social-responsibility programs. “We named our company This Bar Saves Lives, which everyone said was insane,” says Devlin. “Now, that’s our number-one asset.”

Ryan Devlin On The Web
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