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Ruth Gaviria

[Photo: courtesy of Univision Communications, Inc.]

Most Creative People

Ruth Gaviria

Executive VP of corporate marketing, Univision

The Most Creative People in business

The rebranding and revitalization of Univision as the "Hispanic heartbeat of America" is largely the work of two women: Univision's executive vice president of corporate marketing Ruth Gaviria, and Linda Ong, president at Brooklyn-based branding firm TruthCo. Gaviria took the lead in redefining the brand's various networks to more directly serve second- and third- generation Hispanics, which included the introduction of English-language content, the launch of the Uforia digital music brand, and the rebranding of telenovela and sports-focused TeleFutura as UniMÌÎÌ_s, with more strategic programming.

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