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Ross Martin
Most Creative People 2012

Ross Martin

EVP, Marketing Strategy & Engagement, Viacom | New York, NY

How to redefine the ad agency

Ross Martin is the executive vice president of marketing strategy and engagement at Viacom. Prior to that role—which was created for him in 2014—Martin held senior positions at other Viacom properties, including MTV and Scratch, the in-house agency where he connected brands like Chevy and PepsiCo to Viacom. And since storytelling is at the heart of any great campaign, it's no surprise that it's close to Martin's heart, as well: He's also a published poet.

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