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Rodney Hines


Most Creative People 2017

Rodney Hines

Director of U.S. Social Impact, Starbucks

For brewing change

As an executive responsible for Starbucks’s social-good initiatives, Rodney Hines is helping to further the coffee giant’s new efforts to hire 10,000 refugees across 75 countries by 2022. “My role is to take [this] commitment and bring it to bear for the business—to make it work,” he says. Hines is also leading the company’s ongoing initiative to bring 15 cafés to economically depressed U.S. communities. Five are now open—including one in Phoenix, one in Ferguson, Missouri, and one in Phoenix; Ferguson, Missouri; Baltimore; and the Chicago neighborhood of Englewood—and all of them are not only hitting their sales targets but have already indirectly contributed a total of $10 million in economic development to their respective areas. Hines has instilled a community-first focus at each of these locations: Many sell products from local vendors, offer workshops, and help employees find day care or housing services. 

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