Meet Rio Caraeff, one of Fast Company's 100 Most Creative People 2011

Chief Creative Officer, Magic Leap

Vevo

Employee no. 1 at Vevo, Rio Caraeff created the impossible: a successful business built around music videos, with online viewers logging billions of streams monthly via computers and mobile apps. Now, he's heading up efforts to create a whole new "mixed-reality" platform for entertainment (and beyond) at Google-backed Magic Leap.

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Forget VHS: How Vevo CEO Rio Caraeff Has Updated Michael Jackson’s Distribution Model

Vevo CEO Rio Caraeff’s dad took that famous photo of Jimi Hendrix lighting his guitar on fire at the Monterey Pop Festival. So, yeah, he knows a thing or two about the visual component to music.

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Rio Caraeff

Chief Creative Officer, Magic Leap

Stories about Rio Caraeff

Forget VHS: How Vevo CEO Rio Caraeff Has Updated Michael Jackson’s Distribution Model

Vevo CEO Rio Caraeff’s dad took that famous photo of Jimi Hendrix lighting his guitar on fire at the Monterey Pop Festival. So, yeah, he knows a thing or two about the visual component to music.

Turntable.fm Creator Seth Goldstein’s DJZ Is A New Network For Electronic Dance Music Lovers

The new hub for EDM fans offers a bastion of beats, a way to keep up with the music, and a slice of a $4 billion global industry.

Most Creative Photos From Rio Caraeff Of Vevo

Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos

Vevo Partners With Google TV, Takes Aim at MTV

Impact

The COVID-19 pandemic will fade, but the disease will be with us forever

This ultra-fast, low-cost COVID test could give accurate results in fewer than five minutes

How to incorporate the Sustainable Development Goals into your business

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Aaron Sorkin Sorkinizes the radical left in Netflix’s ‘Trial of the Chicago 7’

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Co.Design

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Work Life

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We need to talk about the bias against child-free employees

My work-life boundary is totally eviscerated—but it’s also what’s kept me sane