Meet Rio Caraeff, one of Fast Company's 100 Most Creative People 2011

Chief Creative Officer, Magic Leap

Vevo

Employee no. 1 at Vevo, Rio Caraeff created the impossible: a successful business built around music videos, with online viewers logging billions of streams monthly via computers and mobile apps. Now, he's heading up efforts to create a whole new "mixed-reality" platform for entertainment (and beyond) at Google-backed Magic Leap.

Rio Caraeff On The Web

Facebook

Twitter

Tech

Forget VHS: How Vevo CEO Rio Caraeff Has Updated Michael Jackson’s Distribution Model

Vevo CEO Rio Caraeff’s dad took that famous photo of Jimi Hendrix lighting his guitar on fire at the Monterey Pop Festival. So, yeah, he knows a thing or two about the visual component to music.

Rio Caraeff

Chief Creative Officer, Magic Leap

Stories about Rio Caraeff

Forget VHS: How Vevo CEO Rio Caraeff Has Updated Michael Jackson’s Distribution Model

Vevo CEO Rio Caraeff’s dad took that famous photo of Jimi Hendrix lighting his guitar on fire at the Monterey Pop Festival. So, yeah, he knows a thing or two about the visual component to music.

Turntable.fm Creator Seth Goldstein’s DJZ Is A New Network For Electronic Dance Music Lovers

Most Creative Photos From Rio Caraeff Of Vevo

Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos

Vevo Partners With Google TV, Takes Aim at MTV

Impact

New York City’s school buses will now be automatically routed and tracked using Via’s algorithm

These tiny magnetic springs melt microplastics into nothing

This tech company says offsets aren’t enough—it’s time to pay for negative emissions

Creativity

‘Matrix 4’: Everything we know so far (and what we’re dying to know)

The Museum of Ice Cream is returning to New York City with a permanent location

Kanye’s ‘Star Wars’-themed homeless shelter could get the Death Star treatment

Co.Design

Two MIT Media Lab scholars quit as Jeffrey Epstein connections emerge

The cult scent brand Diptyque is reviving a centuries-old way of wearing perfume

Researchers confirm that your selfies make you look like an a**hole

Work Life

This ‘unproductive’ activity can actually help you get more done

500 interns later, here’s what I learned about transitioning them to employees

Why being nice isn’t always good for your career