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Rick Barrack
Most Creative People 2012

Rick Barrack

Chief Creative Officer

How to make retail exciting again
Most Creative People

Rick Barrack is the chief creative officer at branding firm CBX, which recently helped Duane Reade do the impossible: execute a redesign to become cool (at least, as much as any drugstore can be cool). Established in 2003, CBX has worked with popular consumer brands ranging from Arby's to M&M's to Snapple.

Rick Barrack On The Web
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