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Most Creative People 2012

Rachel Shechtman

Founder

How to make retail exciting again

Rachel Shechtman is a fourth generation entrepreneur who loves finding the next big thing as much as sharing it with others.  In 2003 Rachel launched Cube Ventures, a retail and marketing consultancy whose clients included:  Lincoln, TOMS, Kraft Foods, GILT, GAP, and AOL.  In December 2011, she launched STORY, a 2000 sq. ft retail concept in Chelsea; STORY is a space that has the point of view of a magazine, changes like a gallery and sells things like a store. STORY’s new model has generated extensive press, and Rachel was named one of Fast Company’s 100 Most Creative People in Business and Fortune’s 40 under 40.

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