For fostering harmony between mashup artists and copyright holders
Quincy Jones III has been remixing copyrighted material since the early 1980s, when he repurposed old soul records to make new beats as a hip-hop producer. In 2016, he finally created a way to do it legally. WeMash, a video platform currently in private beta, offers remix artists access to thousands of hours of footage—from films, TV shows, and Jones’s vast personal library of exclusive interviews with musicians including Tupac and Lil Wayne—all free to repurpose. In return for licensing their copyrighted material to the site, content providers (including Universal Pictures and Reuters) are guaranteed a percentage of the earnings a remix accrues if it goes viral or is picked up for professional use. Prior to WeMash, Jones also spent several years producing filmed content for Viacom, and making the hip-hop documentary series Beef, along with the acclaimed Lil Wayne doc The Carter. His company QD3 Entertainment was also a pioneer in the urban digital entertainment space.