For applying the VC model to philanthropy
Her Royal Highness Mette-Marit is the Crown Princess of Norway, where she is deeply committed to promoting global health issues, particularly those involving young people at risk. She is the patron of the Norwegian Red Cross and has long been involved in HIV/AIDS education. In 2006, she was appointed Special Representative for UNAIDS and works toward forming international partnerships in the AIDS response. In 2010 the Crown Princess was appointed Young Global Leader under the World Economic Forum. Two years later, she received her Masters of Management from the BI Norwegian School of Management in Oslo. Along with Kate Roberts, she cofounded Maverick Collective, a new philanthropic venture cochaired by Melinda Gates, aimed at ending extreme poverty by asking philanthropists to invest in and oversee pilot projects aimed at improving the rights of women and girls. As the project expands, she continues to use her extensive background in health and development to help turn philanthropists into long-term advocates for women and girls.