advertisement
Phillip Picardi
Most Creative People 2017

Phillip Picardi

Digital Editorial Director, Teen Vogue

For reading teenagers' minds

The headlines on TeenVogue.com, traditionally a mix of fashion and beauty advice and celebrity gossip, now include updates on abortion legislation and the fight against ISIS. This mainstream news coverage is the main reason why traffic has risen 226% in two years, says digital editorial director Phillip Picardi. After joining the brand in 2015, he set out to align TeenVogue.com with every aspect of its socially conscious readers’ lives, creating a politics and news subsection, expanding wellness coverage to include gender and LGBTQ issues, and encouraging op-eds on current events. In recent months, politics has edged out entertainment as Teen Vogue’s most trafficked vertical. “Young people are being directly affected by every decision that is being made [in this new administration],” says Picardi. “We’re making sure their stories are being taken seriously.”

Phillip Picardi On The Web
Read More
advertisement
advertisement