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Paul Litchfield
Most Creative People

Paul Litchfield

Head of Reebok Advanced Concepts (RAC)

Most Creative People

Paul Litchfield is the Head of Reebok Advanced Concepts, and is one of the most influential product creation experts working in the athletic footwear, performance apparel and sporting good industry today.  He is known as the inventor of the iconic Reebok PUMP shoe and CHECKLIGHT, an impact indicator that has won some of the most prestigious awards in the product design category in the past couple of years. 

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