As the NBA's EVP-chief marketing officer, Pam El oversees global marketing for the NBA, but also the WNBA and NBA G League. Under El's leadership, the NBA has become one of the most digitally savvy sports leagues in the world, primarily through an enthusiastically experimental approach to content. During the 2017 NBA Playoffs, to complement the "Every Second Counts" TV ad, the league also posted fan-produced versions across its social channels, and on YouTube.
El's content division uses social media to hype NBA TV shows like The Starters and The City Game, as well as creating standalone Twitter-streaming versions of The Starters and The Warm-Up, all to find hoops fans where they are in innovative ways. The NBA also teamed with Gatorade to rebrand its development league--the D League--as The G League, and this year it's launching the NBA 2K League, with 17 NBA teams participating in a new e-sports league.
Before joining the NBA in August 2014, El was senior vice president of financial brand marketing at Nationwide Insurance.