Meet Norman de Greve, one of Fast Company's 100 Most Creative People 2019

Chief marketing officer, CVS Health | Wooksocket, RI

For seeing the beauty in truth

As chief marketing officer, Norman de Greve has worked to make CVS both an advocate for consumers and a successful retailer. Through his leadership, CVS embarked on a Beauty Mark campaign in which beauty brands had to notify customers if they photoshopped models in their advertising. Right now 70% of images comply with this new standard, but de Greve is working to ensure that every single image within CVS stores and digital platforms is compliant by 2020.

Norman de Greve On The Web

Fast Company Magazine

Norman de Greve

Chief marketing officer, CVS Health | Wooksocket, RI

Stories about Norman de Greve

How this CVS Health executive is compelling beauty companies to use unaltered images in their ad campaigns

For battling unrealistic beauty standards, CVS Health CMO Norman de Greve is one of Fast Company’s Most Creative People of 2019.

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