Meet Norman de Greve, one of Fast Company's 100 Most Creative People 2019

Chief marketing officer, CVS Health | Wooksocket, RI

For seeing the beauty in truth

As chief marketing officer, Norman de Greve has worked to make CVS both an advocate for consumers and a successful retailer. Through his leadership, CVS embarked on a Beauty Mark campaign in which beauty brands had to notify customers if they photoshopped models in their advertising. Right now 70% of images comply with this new standard, but de Greve is working to ensure that every single image within CVS stores and digital platforms is compliant by 2020.

Norman de Greve On The Web

Fast Company Magazine

Norman de Greve

Chief marketing officer, CVS Health | Wooksocket, RI

Stories about Norman de Greve

How this CVS Health executive is compelling beauty companies to use unaltered images in their ad campaigns

For battling unrealistic beauty standards, CVS Health CMO Norman de Greve is one of Fast Company’s Most Creative People of 2019.

Impact

How Facebook is fundamentally changing how nonprofits get money

These are the 10 most energy efficient states in the U.S.

Oil industry money fuels opponents of California’s auto emissions standards

Creativity

Why Tinder really needs you to swipe right on its first original series ‘Swipe Night’

How Gary Gulman found the funny in clinical depression for his new HBO special

In latest streaming wars move, Disney bans Netflix ads from its entertainment networks

Co.Design

We’ve officially reached peak ’90s nostalgia

Frank Lloyd Wright’s last home is being sold at auction with no minimum

The ultimate luxury in today’s custom homes? Disaster-proof design

Work Life

Forget detox retreats: Mindful tech-free experiences is the new vacation trend

Make these small behavioral changes to improve your quality of life

Portable benefits would provide a safety net for millions of gig workers