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Nora Zimmett
Most Creative People 2018

Nora Zimmett

Senior Vice President of Programming, The Weather Channel | Atlanta

For forecasting data-driven, must-see TV
The Most Creative People in business 2018

Nora Zimmett is senior vice president of programming for The Weather Channel television network. She joined TWC in September 2014 from CNN, where most recently she served as co-creator and executive producer of both New Day Weekend and Smerconish. Nora oversees all aspects of Weather’s live and original programming and its world-renowned storm coverage. She is responsible for the overall editorial direction of the network.

In 2017, the channel posted its highest ratings in 35 years--a 9% year-over-year increase in viewers in key demographics, and a much higher time spent viewing despite cord cutting.

Prior to joining CNN, she held senior producer and producer roles at Bloomberg Television and Fox News Channel. Nora is an award-winning journalist and her many honors include an Emmy Award for her work on election coverage in 2012. Her goal is to convert 80% of The Weather Channel’s forecasting to immersive mixed reality by 2020.

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