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Nicholas Woodman
Most Creative People

Nicholas Woodman

Founder and CEO, GoPro | San Mateo, California

Most Creative People

Nick Woodman is founder and CEO of action-camera maker GoPro, which he launched in 2002. A longtime entrepreneur, Woodman’s first venture was straight out of college when he created FunBug, an online video-game company that offered users a chance to enter a weekly raffle. Since GoPro's successful IPO in 2015, it has struggled to keep revenues up thanks in part to a flubbed camera release and the delay of an anticipated drone. Woodman is refocusing the company on new software and shareability, with a goal to make the GoPro a detachable lens for smartphones. The company also recently signed an exclusive partnership with Red Bull, which uses GoPro technology to market its entertainment products. In October, GoPro released its Hero5 camera, which features a faster processor, built-in waterproof casing, and better sound quality. 

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