Naoki Ito is the chief creative officer for Party, the Tokyo- and New York-based creative lab that pursues the mingling of technology and storytelling. He has worked on creative direction for brands such as Nike, Google, Sony, and Muji. His solutions for communication design involving physicality and actual experiences based on "the memories of experiences " have garnered enthusiastic public responses and international recognition. His recent work includes space design for Narita International Airport Terminal 3 and dental care IoT G•U•M Play for Sunstar. Ito has won more than 200 design and advertising awards in Japan and abroad, including an Excellence Award at the Japan Media Arts Festival, a Good Design Award, and a Gold Lions at the Cannes Lions International Festival of Creativity. Another hat he wears is that of professor at Kyoto University of Art and Design. Prior to joining Party in 2011, Ito was the executive creative director at the Tokyo office of advertising shop Wieden+Kennedy. He was born in Shizuoka, Japan, and is an alumnus of Waseda University.