Morten Albaek

Zero Emission Resource Organisation

Most Creative People

Morten Albaek

Group Senior Vice President & CMO

Morten Albaek is a philosopher turned corporate marketer. As a senior vice president and CMO at Vestas, the wind-turbine manufacturer, he's attempting to get consumers to buy products made using wind energy.

Morten Albaek On The Web

Stories about Morten Albaek

Fast Company Magazine

Inside Vestas’s Plan to Create More Energy-Conscious Consumers

Wind-turbine manufacturer Vestas is launching a WindMade trustmark to compel shoppers to consider the energy behind their consumer goods. But will people adjust their buying habits?

Inside Vestas’s Plan to Create More Energy-Conscious Consumers

Impact

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News

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Co.Design

Why this see-through factory was built in the middle of a forest

How brands like Nike and Prada are using NFTs—and why it could go terribly wrong

The rise of ‘supertokenism’—and what organizations get flat wrong about DEI

Work Life

5 lessons for marginalized employees to reclaim the workplace

How to use tech to help recruit better candidates

The ultimate cover letter checklist