Morten Albaek

Zero Emission Resource Organisation

Most Creative People

Morten Albaek

Group Senior Vice President & CMO

Morten Albaek is a philosopher turned corporate marketer. As a senior vice president and CMO at Vestas, the wind-turbine manufacturer, he's attempting to get consumers to buy products made using wind energy.

Morten Albaek On The Web

Stories about Morten Albaek

Fast Company Magazine

Inside Vestas’s Plan to Create More Energy-Conscious Consumers

Wind-turbine manufacturer Vestas is launching a WindMade trustmark to compel shoppers to consider the energy behind their consumer goods. But will people adjust their buying habits?

Inside Vestas’s Plan to Create More Energy-Conscious Consumers

Impact

The world’s smallest bike share can be found in this tiny village north of the Arctic Circle

Don’t believe the Business Roundtable has changed until its CEOs’ actions match their words

New York City’s school buses will now be automatically routed and tracked using Via’s algorithm

Creativity

‘Matrix 4’: Everything we know so far (and what we’re dying to know)

The Museum of Ice Cream is returning to New York City with a permanent location

Kanye’s ‘Star Wars’-themed homeless shelter could get the Death Star treatment

Co.Design

Wayfair sells 14 million products. Here’s what its first-ever store is like

This ingenious sleep kit turns any sofa into a bed

Ikea is quietly changing its brand again—for a very good reason

Work Life

10 books that CEOs keep returning to, over and over again

You had a fight with your best friend at work. Now what?

This is how internships are shaping the future of work right now