For seeing beyond the cosmetic
Moj Mahdara is a digital entertainment and branding entrepreneur and a Persian-American LGBT advocate. She's the CEO of Beautycon, a key connector in the makeup world, operating a growing number of namesake beauty-blogger festivals—in L.A., New York, London, Dallas, and Dubai—that attract as many as 12,000 attendees. Her empowerment-focused gatherings feature panel discussions and networking events. The company also launched a Birchbox-like subscription service in 2015, and it generates additional income by linking online beauty-advice stars with advertisers for marketing campaigns. A graduate of the University of California, Irvine, Mahdara previously served as CEO of Exopolis, a digital advertising studio, where she grew the client list to include brands such as Microsoft and Apple. Mahdara then formed the agency Made With Elastic, where she executed digital campaigns for Levi’s, Lacoste, and BMW. She became CEO of Beautycon in 2013, helping the company attract investors such as Hearst, Bethany Mota, BBG Ventures, and Troy Carter, and leading Beautycon to new levels with an expected revenue of $10 million in 2016.