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Mike Doernberg
Most Creative People

Mike Doernberg

Cofounder & CEO, ReverbNation

Most Creative People

Mike Doernberg cofounded the social media site ReverbNation in 2006 as a platform for artists to develop their music careers. Today, Doernberg is helping link labels, managers, and insiders with up-and-coming musicians through an artist development program called Connect, which collects data about artists in order to find the next big hit.

"We see ourselves as a partner to the music industry, not a replacement for it," Doernberg told Fast Company in 2016. "The economics have changed. [The industry] just can’t afford to invest the same amount it used to [in new artists] because the payoff isn’t as big. You have to make more bets and smaller bets."

Mike Doernberg On The Web
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