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Michelle Peluso
Most Creative People 2013

Michelle Peluso

Chief Marketing Officer, IBM

The digital transformer

Michelle Peluso has helped major brands in a variety of industries grow into the digital age, moving Travelocity's hotels out of the fax era and introducing mobile banking at Citibank. Those wins created the opportunity to become CEO of online shopping company Gilt Groupe, which she led from February 2013 to February 2016. Peluso became chief marketing officer at IBM in September 2016.

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