Meet Michelle Peluso, one of Fast Company's 100 Most Creative People 2013

Chief Marketing Officer, IBM

The digital transformer

Michelle Peluso has helped major brands in a variety of industries grow into the digital age, moving Travelocity's hotels out of the fax era and introducing mobile banking at Citibank. Those wins created the opportunity to become CEO of online shopping company Gilt Groupe, which she led from February 2013 to February 2016. Peluso became chief marketing officer at IBM in September 2016.

Michelle Peluso On The Web

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Creativity

Michelle Peluso

Chief Marketing Officer, IBM

Stories about Michelle Peluso

IBM Would Like To Remind You Its Technology Can Change The World

Chief marketing officer Michelle Peluso explains her goals for the company’s new brand campaign, “Let’s Put Smart to Work.”

How Citi Bike Started A Transportation–And Advertising–Revolution

Bike sharing in New York City was a tough sell, until it became an advertising platform.

Impact

The world’s largest rooftop farm will open soon in Paris

Why we need better, bigger data to help combat food waste

Why this Google product manager left to work on criminal justice reform

Creativity

It’s tempting to compare HBO’s ‘Righteous Gemstones’ and ‘Succession,’ so let’s do it

How celebrity shout-out startup Cameo is trying to turn its 15 minutes into full-fledged stardom

Here are some real (and unreal) problems Trump has somehow blamed on the ‘Fake News Media’

Co.Design

Would you dare fly with this $30,000 heirloom roller bag?

These Starbucks, Coca-Cola, and Domino’s logo mash-ups will break your brain

Infographic: What is America’s most hated sandwich?

Work Life

Here’s how to cultivate a work environment that produces great ideas

These are the 3 potential pitfalls of managing up

This is what many B2B companies are doing wrong when they build products