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Michael Preysman
Most Creative People

Michael Preysman

Founder & CEO, Everlane

Most Creative People

In an industry driven by sales and profit margins, Everlane is working to shatter walls and bring transparency to its operations. CEO Michael Preysman launched the company in 2011 and immediately published a list of the cost of materials, labor, and import duties, as well as the profits, for each Everlane product. When the price of raw materials like cotton and cashmere dropped, the cost of the item fluctuated to reflect the change. Instead of offering sales on Black Friday, the company shut down its online store to encourage its customers to do something other than spend money. In subsequent years, Everlane decided to stay open on Black Friday but direct those profits toward wellness programs for factory workers, on-site health care, English classes, and free groceries.

Michael Preysman On The Web
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