Michael Phelps

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Stories about Michael Phelps

See The Stunning Dark Side Of Michael Phelps In This New Under Armour Ad

See The Stunning Dark Side Of Michael Phelps In This New Under Armour Ad

The brand takes a look at the world’s greatest swimmer getting ready for Rio.

Vick Lesson #4: Control Your Backdrop

The context in which people observe you–the people you sit next to, the rooms you occupy–has an enormous impact on their perceptions of you.

Fast History: Michael Phelps’ Eighth Gold Medal in Beijing, 2008

It’s been a rocky—we could even say stoney—year for Michael Phelps, America’s golden boy who last year left Beijing with the most gold medals ever awarded an Olympian in a single games. Riding high after being called the greatest swimmer of all time, Phelps found his way into a very public scandal when photos emerged of the swimmer holding a bong. But America is nothing if not forgiving, especially to its athletes. Not so many months later, the media has forgotten Phelps’ youthful follies and he’s back in the pool. His next big opponent: Shaquille O’Neal.

World Aquatics Championships

Nearly 3,000 athletes from 200 nations will compete at this year’s swimming and diving championships. But extraordinary attention will go to one: Michael Phelps. In his first major meet since the bong-picture scandal that cost him a lucrative endorsement deal with Kellogg’s, he’ll <strong><strong>race for redemption.</strong></strong> Other celebs have rebounded from bigger infractions.

Did Dumping Phelps Crush Kellogg’s Brand?

<a href="https://www.flickr.com/photos/fast-company/3307417280/" title="michael-phelps_si-sportsman by Fast Company, on Flickr"></a>

Michael Phelps’s High-Performance Bong

Michael Phelps is a fierce competitor, always searching for an edge. Last summer, it was his <a href="http://www.crunchgear.com/2008/08/16/speedo-taking-orders-lzr-racer-michael-phelps-swimsuit/" target="_blank">swimsuit</a>. This winter, it’s his bong. And not just any bong.

Michael Phelps: Endorsement Gold

The Olympic hero stops by our offices to hawk a performance beverage from a tiny Austin company that hit the jackpot by signing him before the Games. Video after the jump…

October 2008: Reader Feedback

Comments. Letters. Gripes.

Ideas

This Outdoor Gear For Good Company Proved You Can Be A Benefit Corporation From Day One

This Outdoor Gear For Good Company Proved You Can Be A Benefit Corporation From Day One

This New Meal Kit Delivery Service Isn’t For Tired Home Cooks–It Fights Hunger

The Most Charitable Cities In America

Entertainment

Here’s Everything You Need To Know About VidCon

Here’s Everything You Need To Know About VidCon

Microsoft Launches New Branded Podcast On How The Future Of Tech Is Decided Today

“Bajillion Dollar Properties” Creator Kulap Vilaysack Wants To Be the Asian Shonda Rhimes

Co.Design

Ikea And Apple May Be Cooking Up The Next Big Thing In Retail

Ikea And Apple May Be Cooking Up The Next Big Thing In Retail

This Pavilion Is Designed Around The Solstices Like A Modern Stonehenge

Innovation By Design

Meet The Biohacking Pioneers Who Are Redesigning Their Own Bodies

Fast Company

This Outdoor Gear For Good Company Proved You Can Be A Benefit Corporation From Day One

This Outdoor Gear For Good Company Proved You Can Be A Benefit Corporation From Day One

Here’s Everything You Need To Know About VidCon

This New Meal Kit Delivery Service Isn’t For Tired Home Cooks–It Fights Hunger