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Michael Comish
Most Creative People 2014

Michael Comish

Group digital officer, Tesco

For turning a retail giant into a digital dynamo
Most Creative People

Michael Comish is the entrepreneur leading Tesco, the world's third largest retailer, into digital entertainment. With popular movie and music streaming services and Hudl, a bestselling low-cost tablet, Tesco is holding its own against Netflix and Apple. Comish is a veteran in the space. The first company that he started, Atom Entertainment, was an early online video company that got acquired by Viacom. Blinkbox, the next startup he co-founded, was acquired by Tesco, which made Comish its first group digital officer.

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