
Meika Hollender cofounded Sustain Natural in 2014 to help women take control of their sexual health. Sustain Natural's line of sustainable condoms and lubricants is targeted toward women, and 10% of the company’s profits go to organizations that support women, including Planned Parenthood. In 2016, Hollender gathered 10 well-known women from various industries to launch the #GetOnTop campaign, a call for women to talk openly about sexuality and to pledge to practice safe sex.