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Mark Parker
Most Creative People

Mark Parker

CEO, Nike

Most Creative People

Shoe designer turned president and CEO Mark Parker has been with Nike since 1979, overseeing the creative evolution of the brand from myriad angles. His various roles at the company have included director of design concepts and engineering, VP of R&D, VP of consumer product marketing, and GM of global footwear.

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Fast Company Magazine

Kobe Bryant Talks Nike Shoes

“When you’re talking about shoes, I start thinking about the collaboration from a performance angle,” says Kobe Bryant of the Los Angeles Lakers. “You know, I’m cutting, changing directions, jumping. Performance is priority No. 1.” But he also draws from another playbook. “I get design inspiration from a myriad of things,” he says. “People, animals, weather.” For his first shoe with Nike, the 2K4, Bryant’s concept was the great white shark. “I was attracted to it for its simplicity and sleek aggressiveness.”

Kobe Bryant Talks Nike Shoes
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