Marije Vogelzang, who graduated from the Design Academy Eindhoven in 2000, doesn’t want to be called a food designer, a term that she believes evokes images of the food stylist. She prefers to apply her craft to eating—how we interact with food and the role it plays in our society and behavior. In 2004, she started a Rotterdam catering business, Proef, that became a restaurant and eventually expanded to Amsterdam. Then, in 2010, she founded Studio Marije Vogelzang to create food-based experiences—she insists she doesn’t do catering—as well as develop products and concepts. Recently, she returned to her alma mater to start the world’s first bachelor-degree program in food design. She is the author of two award-winning cookbooks, Eat Love and The Lunchbox Book, which focuses on school lunches.