Marcia Kilgore is a serial entrepreneur and the founder of Beauty Pie, a buyers club for factory-price makeup sold directly to the consumer with low-cost, minimal packaging. Prior to founding Beauty Pie in 2016, Kilgore founded a variety of personal care and fashion companies, including Bliss Spa, which she sold to LVMH in 1999, and other startups such as Soap & Glory, FitFlop, and Soaper Duper.
When Kilgore began creating Beauty Pie, it was with the realization that consumers were paying expensive markups on makeup and skincare to offset the cost of selling luxury products in retail stores like Sephora. Beauty Pie sources products from the same labs as an Armani or La Prairie, but offers them at a fraction of the cost. Customers can make one-time purchases from Beauty Pie at the full-price amount, or they can become members and pay on a sliding scale of $10, $20, or $30 a month to buy products like Everyday Skin Foundation for the rock-bottom price of $6.79. Next, Beauty Pie will expand its range of personal care products into areas such as haircare and body care.