Technology
After Five Years, Beats Redesigns Studio Headphones
In 2008, Dr. Dre and Interscope chairman Jimmy Iovine unveiled Beats by Dr. Dre Studio headphones. With help from celebrities–among them Lady Gaga and Justin Bieber–the headphones became a part of pop culture, and soon there wasn’t a subway or plane where they weren’t ubiquitous. “It really was the pillar of our brand,” says Beats Electronics president Luke Wood.
