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Lourenço Bustani
Most Creative People 2012

Lourenço Bustani

Founder, CEO

How to advertise in Brazil

Brazil has grown into the world's sixth-largest economy and is set to host the 2014 World Cup and 2016 Olympics, and companies such as GM, HSBC, and PepsiCo want in. They've been wise to go through consultant Lourenço Bustani, who explains how to approach this tricky market. The secret, he says: "Find the sweet spot between purpose and profit."

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