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Lizzie Wilson


Most Creative People 2017

Lizzie Wilson

Senior Art Director, McCann New York

For challenging Wall Street's bull

The Financial District’s iconic Charging Bull sculpture has met its match in the form of a defiant girl statue, planted by ad agency McCann New York to recognize State Street Global Advisors’ push to get more women on corporate boards. Here’s how McCann’s Tali Gumbiner and Lizzie Wilson created Fearless Girl.

Find the right symbol

“[The bull] is the mascot for our economy, and it’s incredibly masculine,” Gumbiner says.

Make it universal

The duo wanted it to be provocative, yet relatable. “In a little girl, you can see yourself, your past, your future,” Wilson says.

Inspire passion

Bronze statues can take a year to make. The McCann team pulled it off in just a few months. “It wouldn’t have gotten done in time,” Wilson says, “if everyone wasn’t so motivated.” 

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