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Lilly Singh

[Photo: Myles Pettengill]

Most Creative People 2016

Lilly Singh

Entertainer, YouTube | Los Angeles

For creating a unicorn business

With more than 8 million subscribers, the L.A.–based vlogger Lilly Singh—aka ||Superwoman||—is one of YouTube’s biggest draws, attracting a global audience with her trademark blend of positivity and straight-talk humor. Singh’s videos, which have been viewed more than 1 billion times, are a mix of jokes, impressions, and goofy comic personae that find her tackling such subjects as what it’s like to have Punjabi parents and struggling with depression. Last year, she turned some of her most popular bits into a comedy act that she took on a sold-out 27-city world tour, with stops in Hong Kong and Sydney, and released a feature-length documentary about it that was one of the initial offerings on subscription-based YouTube Red. Since launching in 2010, she has created over 450 videos. In 2015, her YouTube ad revenue, merchandise, brand partnerships, touring, and film and music sales netted her a reported $2.5 million.

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