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Larry Guterman
Most Creative People 2018

Larry Guterman

Cofounder and Chief Customer Officer, SonicCloud | San Francisco

For amplifying smartphone volume
The Most Creative People in business 2018

Larry Guterman’s path toward cofounding the startup SonicCloud has led him through both Harvard and Hollywood. After receiving a physics degree from Harvard and an MA in film production from the University of Southern California, Guterman directed hit films including Antz (1998) and Cats & Dogs (2001). Yet, beginning in college, Guterman experienced worsening hearing loss, which eventually led him to seek out alternatives to expensive hearing aids--especially when it came to phone calls. In 2012, he and his college roommate, John Lederman, set out to create a smartphone app that could use cloud-based signal processing to improve the audibility of phone calls for those with hearing loss.

After raising $4 million in funding, the company launched SonicCloud in 2017, with its sights set on the millions of people worldwide who can’t afford hearing aids--but who already own a smartphone.

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