Karin Hibma

CEO, Cronan

Cronan

Inventing household names out of thin air is Karin Hibma's calling. At Cronan, she has helped name products like the Amazon Kindle.

Stories about Karin Hibma

Co.Design

You might hate Facebook’s new name, but branding experts (mostly) love it. Here’s why

‘I so wanted to hate this.’

Most Creative People

Yes, You Can Manufacture Creativity. Here’s How

CRONAN’S Karin Hibma takes us inside her Berkeley home–and her process for helping clients create brands as inventive as TiVo and Kindle.

Most Creative People

Siri, Cortana, And Why Our Smartphone Assistants Have Such Weird Names

That voice speaking to you from your phone’s intelligent personal assistant is likely pleasant and female, and has a sexy-alien name like Siri or Cortana. Product-naming guru Karin Hibma explains.

Fast Company Magazine

Are These New Logos An Upgrade Or A Downgrade?

Good logos are like good friends: “When they show up wearing a mustache, with no explanation, you just go, ‘Huh?'” says Michael Cronan, creative director at branding firm Cronan. But, of course, most logo changes are done for a reason. Cronan and partner Karin Hibma evaluate three recent ones.

Tech

Nickelodeon’s New Logo: “Squint Your Eyes, and It’s Basically an Orange Bar”

Ding dong, the splat is dead. Starting this fall, all things Nickelodeon–that’s Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)–will switch to lower-case, balloon-type logos, marking the cabler’s biggest makeover in 25 years. According to Variety:

Tech

How Microsoft’s union agreement could shape the rest of the tech industry

Tech

How One Direction fangirls made the internet a better place

Tech

Netflix’s setbacks are the canary in the coal mine for streamers

News

Who is to blame for inflation? The Fed, not Biden, says this expert

News

Betterment survey: Many avoid ESG investing because they don’t know what it is

News

Crypto hiring is still happening at these companies despite mass layoffs elsewhere

Co.Design

Grenfell Tower: Why it’s so hard to design a fitting memorial to the tragedy

Co.Design

Why Tesla and Apple designers are joining this coffee startup

Co.Design

The future of the office is an open question, but this company is testing 3 designs to figure it out

Work Life

Leaders, stop freaking out about remote work. Your team can still be efficient in a mixed format

Work Life

Too many back-to-back meetings can make you act like a jerk, says study

Work Life

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Karin Hibma

CEO, Cronan

Stories about Karin Hibma

You might hate Facebook’s new name, but branding experts (mostly) love it. Here’s why

‘I so wanted to hate this.’

Yes, You Can Manufacture Creativity. Here’s How

CRONAN’S Karin Hibma takes us inside her Berkeley home–and her process for helping clients create brands as inventive as TiVo and Kindle.

Siri, Cortana, And Why Our Smartphone Assistants Have Such Weird Names

That voice speaking to you from your phone’s intelligent personal assistant is likely pleasant and female, and has a sexy-alien name like Siri or Cortana. Product-naming guru Karin Hibma explains.

Are These New Logos An Upgrade Or A Downgrade?

Nickelodeon’s New Logo: “Squint Your Eyes, and It’s Basically an Orange Bar”

Ding dong, the splat is dead. Starting this fall, all things Nickelodeon–that’s Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)–will switch to lower-case, balloon-type logos, marking the cabler’s biggest makeover in 25 years. According to Variety:

Tech

How Microsoft’s union agreement could shape the rest of the tech industry

How One Direction fangirls made the internet a better place

Netflix’s setbacks are the canary in the coal mine for streamers

News

Who is to blame for inflation? The Fed, not Biden, says this expert

Betterment survey: Many avoid ESG investing because they don’t know what it is

Crypto hiring is still happening at these companies despite mass layoffs elsewhere

Co.Design

Grenfell Tower: Why it’s so hard to design a fitting memorial to the tragedy

Why Tesla and Apple designers are joining this coffee startup

The future of the office is an open question, but this company is testing 3 designs to figure it out

Work Life

Leaders, stop freaking out about remote work. Your team can still be efficient in a mixed format

Too many back-to-back meetings can make you act like a jerk, says study

How to nail that job interview with this ultimate guide to writing the perfect thank you note (with templates)