Co.DesignYou might hate Facebook’s new name, but branding experts (mostly) love it. Here’s why‘I so wanted to hate this.’
Most Creative PeopleYes, You Can Manufacture Creativity. Here’s HowCRONAN’S Karin Hibma takes us inside her Berkeley home–and her process for helping clients create brands as inventive as TiVo and Kindle.
Most Creative PeopleSiri, Cortana, And Why Our Smartphone Assistants Have Such Weird NamesThat voice speaking to you from your phone’s intelligent personal assistant is likely pleasant and female, and has a sexy-alien name like Siri or Cortana. Product-naming guru Karin Hibma explains.
Fast Company MagazineAre These New Logos An Upgrade Or A Downgrade?Good logos are like good friends: “When they show up wearing a mustache, with no explanation, you just go, ‘Huh?'” says Michael Cronan, creative director at branding firm Cronan. But, of course, most logo changes are done for a reason. Cronan and partner Karin Hibma evaluate three recent ones.
TechNickelodeon’s New Logo: “Squint Your Eyes, and It’s Basically an Orange Bar” Ding dong, the splat is dead. Starting this fall, all things Nickelodeon–that’s Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)–will switch to lower-case, balloon-type logos, marking the cabler’s biggest makeover in 25 years. According to Variety:
Co.DesignThe future of the office is an open question, but this company is testing 3 designs to figure it out
Work LifeLeaders, stop freaking out about remote work. Your team can still be efficient in a mixed format
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