Karin Hibma

CEO, Cronan

Cronan

Inventing household names out of thin air is Karin Hibma's calling. At Cronan, she has helped name products like the Amazon Kindle.

Fast Company

Yes, You Can Manufacture Creativity. Here’s How

CRONAN’S Karin Hibma takes us inside her Berkeley home–and her process for helping clients create brands as inventive as TiVo and Kindle.

Fast Company

Siri, Cortana, And Why Our Smartphone Assistants Have Such Weird Names

That voice speaking to you from your phone’s intelligent personal assistant is likely pleasant and female, and has a sexy-alien name like Siri or Cortana. Product-naming guru Karin Hibma explains.

Fast Company

Are These New Logos An Upgrade Or A Downgrade?

Good logos are like good friends: “When they show up wearing a mustache, with no explanation, you just go, ‘Huh?'” says Michael Cronan, creative director at branding firm Cronan. But, of course, most logo changes are done for a reason. Cronan and partner Karin Hibma evaluate three recent ones.

Fast Company

Nickelodeon’s New Logo: “Squint Your Eyes, and It’s Basically an Orange Bar”

Ding dong, the splat is dead. Starting this fall, all things <a href="http://www.nickelodeon.com">Nickelodeon</a>–that’s Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)–will switch to lower-case, balloon-type logos, marking the cabler’s biggest makeover in 25 years. According to <a href="http://www.variety.com/article/VR1118006659.html?categoryid=14&cs=1"><em>Variety</em></a>:

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Karin Hibma

CEO, Cronan

Stories about Karin Hibma

Yes, You Can Manufacture Creativity. Here’s How

CRONAN’S Karin Hibma takes us inside her Berkeley home–and her process for helping clients create brands as inventive as TiVo and Kindle.

Siri, Cortana, And Why Our Smartphone Assistants Have Such Weird Names

That voice speaking to you from your phone’s intelligent personal assistant is likely pleasant and female, and has a sexy-alien name like Siri or Cortana. Product-naming guru Karin Hibma explains.

Are These New Logos An Upgrade Or A Downgrade?

Nickelodeon’s New Logo: “Squint Your Eyes, and It’s Basically an Orange Bar”

Ideas

Muslims United For Manchester Is Raising Money For Victims Of The Terror Attack

Your Sunscreen Is Probably Failing You

How TED Chooses The Young Changemakers Who Become TED Fellows

Entertainment

Most Men Ask Their Phone For Advice Before Dad, So Gillette Made An App For That

The Onion Has Leaked 117 Of The Most Damning Trump Documents

Rihanna And Lupita Nyong’o Will Now Star In A Movie Thanks To The Internet

Co.Design

PayPal Alleges Pandora Ripped Off Its Logo

Seoul’s New High Line Acts Like A Plant Nursery For The Rest Of The City

What Does Helvetica Taste Like? Finally, We Know

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