Karin Hibma

CEO, Cronan

Cronan

Inventing household names out of thin air is Karin Hibma's calling. At Cronan, she has helped name products like the Amazon Kindle.

Stories about Karin Hibma

Co.Design

You might hate Facebook’s new name, but branding experts (mostly) love it. Here’s why

‘I so wanted to hate this.’

Most Creative People

Yes, You Can Manufacture Creativity. Here’s How

CRONAN’S Karin Hibma takes us inside her Berkeley home–and her process for helping clients create brands as inventive as TiVo and Kindle.

Most Creative People

Siri, Cortana, And Why Our Smartphone Assistants Have Such Weird Names

That voice speaking to you from your phone’s intelligent personal assistant is likely pleasant and female, and has a sexy-alien name like Siri or Cortana. Product-naming guru Karin Hibma explains.

Fast Company Magazine

Are These New Logos An Upgrade Or A Downgrade?

Good logos are like good friends: “When they show up wearing a mustache, with no explanation, you just go, ‘Huh?'” says Michael Cronan, creative director at branding firm Cronan. But, of course, most logo changes are done for a reason. Cronan and partner Karin Hibma evaluate three recent ones.

Tech

Nickelodeon’s New Logo: “Squint Your Eyes, and It’s Basically an Orange Bar”

Ding dong, the splat is dead. Starting this fall, all things Nickelodeon–that’s Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)–will switch to lower-case, balloon-type logos, marking the cabler’s biggest makeover in 25 years. According to Variety:

Impact

Walmart drone delivery has started tests, dropping orders from the sky in 30 minutes

Impact

3 ways policymakers can reframe how they think about race to create a more fair economy

Impact

Did the pandemic change conspicuous consumption?

News

Spotify finally introduces visual song lyrics. Here’s how to use the new feature

News

Hold on to your trucker hat, here comes aughts nostalgia

News

Is it safe to meet family this Thanksgiving? Fauci and the CDC on COVID-19 & holiday 2021 celebrations

Co.Design

Crocs broke its classic clog mold for the first time. Here’s why

Co.Design

I tried a new $3,000 chair that promises to help you meditate like a pro

Co.Design

Inside California’s stunning new testing facility for auto pollution

Work Life

Dr. Harvey Karp: National paid leave is an economic and moral imperative

Work Life

Right now is the perfect time to test out a no meetings policy. Here’s how to do it

Work Life

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Karin Hibma

CEO, Cronan

Stories about Karin Hibma

You might hate Facebook’s new name, but branding experts (mostly) love it. Here’s why

‘I so wanted to hate this.’

Yes, You Can Manufacture Creativity. Here’s How

CRONAN’S Karin Hibma takes us inside her Berkeley home–and her process for helping clients create brands as inventive as TiVo and Kindle.

Siri, Cortana, And Why Our Smartphone Assistants Have Such Weird Names

That voice speaking to you from your phone’s intelligent personal assistant is likely pleasant and female, and has a sexy-alien name like Siri or Cortana. Product-naming guru Karin Hibma explains.

Are These New Logos An Upgrade Or A Downgrade?

Nickelodeon’s New Logo: “Squint Your Eyes, and It’s Basically an Orange Bar”

Ding dong, the splat is dead. Starting this fall, all things Nickelodeon–that’s Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)–will switch to lower-case, balloon-type logos, marking the cabler’s biggest makeover in 25 years. According to Variety:

Impact

Walmart drone delivery has started tests, dropping orders from the sky in 30 minutes

3 ways policymakers can reframe how they think about race to create a more fair economy

Did the pandemic change conspicuous consumption?

News

Spotify finally introduces visual song lyrics. Here’s how to use the new feature

Hold on to your trucker hat, here comes aughts nostalgia

Is it safe to meet family this Thanksgiving? Fauci and the CDC on COVID-19 & holiday 2021 celebrations

Co.Design

Crocs broke its classic clog mold for the first time. Here’s why

I tried a new $3,000 chair that promises to help you meditate like a pro

Inside California’s stunning new testing facility for auto pollution

Work Life

Dr. Harvey Karp: National paid leave is an economic and moral imperative

Right now is the perfect time to test out a no meetings policy. Here’s how to do it

It’s time we include neurodiverse people when talking DEI