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Kareem Ettouney
Most Creative People 2016

Kareem Ettouney

Art director/cofounder, Media Molecule | Guildford in Surrey, U.K.

For letting us all be digital Michelangelos

As one of the creative visionaries behind video game developer Media Molecule, Kareem Ettouney is expanding the way we interact with digital media. The company’s radical new game, Dreams, doesn’t involve shooting Uzis or scoring touchdowns. Instead, you make art, using a Sony PS4 game controller to animate and build out your own digital dreamscape, which you can then explore, share, and link with other worlds, created by other users. Ettouney masterminded the look of the game, shaping Dreams’ easy-to-use tool kit and catalog of impressionistic starter imagery. A release date hasn't been announced, but buzz has been building after Media Molecule previewed the game at E3 and Paris Games Week in 2015. PlayStation owners will soon be able to experiment with a beta version. Ettouney was raised in Egypt and studied at the Fine Art University in Cairo before getting into video games as a concept artist at Lionhead Studios (Black & White, Fable). He cofounded Media Molecule with partners from Lionhead in 2006. Their innovative first game, 2008’s LittleBigPlanet, was critically acclaimed and spawned a successful franchise on the PlayStation platform.

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