Meet Kara Goldin, one of Fast Company's Most Creative People

Founder & CEO, Hint Water

Kara Goldin is the founder and CEO of Hint Water, which produces all-natural fruit-essence waters that are free of calories, diet sweeteners, sugar, and preservatives. Before founding Hint in 2005, Goldin was the vice president of shopping and e-commerce partnerships at AOL.

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Kara Goldin

Founder & CEO, Hint Water

Stories about Kara Goldin

How A Former Diet Coke Addict Made A Big Splash Selling Healthy Water

Hint Water’s Kara Goldin Is A Flavored-Water Magnate. Just Don’t Call Her “Sweetie”

How a condescending comment from a big-name competitor set the company’s founder on a quest to win the market for unsweetened, flavored water.

Impact

What self-driving cars will really do to cities

What if we just made sure the air was clean in schools?

These bamboo houses are designed to stay standing during earthquakes

Creativity

How Dry January became a gateway drug for non-alcoholic booze marketing

This data visualization reveals the 18 most-hated TV show finales ever. ‘Game of Thrones’ isn’t on it

Can beer-style advertising sell hard seltzer? Bud Light thinks so

Co.Design

This moving film will make you rethink your use of fossil fuels

All of Australia is burning? How maps can mislead

What indigenous design could teach us about surviving climate change

Work Life

Unemployed men who take traditionally female jobs make more money

How to turn the job you have into one you love

How to avoid feeling burned out when traveling for work