Jostein Solheim, the CEO of Vermont-based Ben & Jerry’s Ice Cream, joined the company on Free Cone Day in May 2010 with the explicit charge of boldly building on the company’s history of full-throated activism. During his tenure, Ben & Jerry’s became a certified B Corporation, signed an agreement with Migrant Justice called "Milk With Dignity" to protect and empower migrant dairy workers, and reduced chemical use within the company’s supply chain. It also advocated for climate justice and the Paris Climate Agreement using its "Save Our Swirled" campaign and the slogan “If It’s Melted, It’s Ruined.”
Now, the company is using a new, salted caramel ice cream flavor, One Sweet World, to provide support for the Poor People’s Campaign, to continue work started by the Reverend Martin Luther King Jr., more than 50 years ago. Solheim, who has worked for corporate parent Unilever for more than 25 years, also has overseen international expansion of the brand, taking it from 18 to 35 countries. The native Norwegian’s favorite flavor is Chunky Monkey.