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Jonah Berger
Most Creative People

Jonah Berger

Author

Jonah Berger, an assistant professor of marketing at University of Pennsylvania's Wharton School of Business. is carving out a corner of academia for himself in the study of social epidemics, or how products, ideas, and behaviors become popular. He penned Contagious: How Products, Behaviors, and Ideas Catch On.

Jonah Berger On The Web
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