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Johanna Uurasjarvi

Lorenzo Santini/WireImage

Most Creative People 2011

Johanna Uurasjarvi

Creator

Leifsdottir

With contemporary silhouettes and romantic prints, Leifsdottir is grounded in Johanna Uurasjarvi's Scandinavian heritage but pulls inspiration from her passion for travel. With impeccable craftsmanship and price points hovering at $300, Leifsdottir is a favorite at such stores as Nordstrom, Bloomingdale's, and sister company Anthropologie, where Uurasjarvi served as head designer before launching her label in 2008.

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